Environmental Packaging In Trade Logistics And Innovative Entrepreneurship Based On Internet Marketing Online Research And Communications
نویسندگان
چکیده
In the paper eco-trends in packaging and Ukrainian market of organic products are analyzed. A scientific practical approach to development environmental Supply Chain Management is formed, based on results Internet marketing online research. It takes into account evaluation consumers’ (marking, ergonomics convenience, aesthetic, reliability durability, communication), manufacturers’ (economic, transportation storage, environmental); intermediaries’ (transportation warehousing, marking, convenience) perspectives, considering principles eco-oriented logistic management trade innovative entrepreneurship.
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ژورنال
عنوان ژورنال: Estudios de economía aplicada
سال: 2021
ISSN: ['1133-3197', '1697-5731']
DOI: https://doi.org/10.25115/eea.v38i4.3993